A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.
— Winston Churchill

Jeff Brand



Jeff is known for his creative, results-oriented approach that goes beyond the expected. As the founder of Brand Partners, Jeff works hard to achieve long-term financial success for his clients, while also making a positive contribution to the communities in which he works.

Jeff founded Brand Partners in 2009 after six years as an acquisitions and development partner with Greenway Investment Company, and ten years as a top producing broker with United Commercial Realty.

Jeff graduated with a marketing degree from Boston University, where the city of Boston helped him understand the true value of great buildings with community benefit. He is currently the Secretary/Treasurer of the North Texas Commercial Association of Real Estate Professionals (NTCAR) and was formerly a State Officer and Co-Chairman of the Texas Alliance Program of the International Council of Shopping Centers (ICSC). He has been a speaker for the National League of Cities, and has lent his expertise to numerous first-tier suburbs in the Dallas metro area. Jeff’s specialties include infill land assemblage and redevelopment, cleanup and redevelopment of environmentally challenged properties, and entitlement and economic development incentives.

Jeff and his wife Sheila have two great kids, and when he’s not hard at work, he loves to get outdoors with them doing everything from skateboarding and riding bikes to simply exploring the city.


Luke Mullen



Luke joined Brand Partners in May of 2015 as an analyst. Luke has quickly become an indispensable asset to the company, being responsible for getting the job done right, with everything from due diligence, financial modeling, market research and client relations. Luke appreciates that every day at Brand Partners is different and brings an opportunity to be proactive and make clients happy.

Luke graduated with an accounting degree from University of Texas at Dallas. A native Dallasite, he grew up in Richardson, spending weekends outdoors at Lake Texoma on the family boat. In his spare time, Luke likes to play golf, coach Cross Fit and spend time with his family and friends.

Luke is a member of the North Texas Commercial Association of Realtors (NTCAR), and the International Council of Shopping Centers (ICSC).


Lexy Siebenaler



Lexy joined Brand Partners in June of 2018 and conducts research on the commercial real estate market to find potential spaces for clients. She assists in brokerage relationships, project leasing and development. As an active member of the North Texas Commercial Association of Realtors and International Council of Shopping Centers (ICSC), Lexy stays aware of the ongoing changes in CRE and everything that affects it.

Lexy is a recent graduate of The University of Mississippi who studied Integrated Marketing Communications. After receiving her degree, she moved to Dallas to further her career. In her free time, Lexy enjoys traveling and spending time with her family and friends.